LAUNCHES September 25, 2026
By Design: Leadership Reframed Through Neuroscience
Personal stories and two decades of organizational experience woven throughout, so the science never loses the human being inside it.
What you’ll walk away with
A framework for why your organization behaves the way it does under pressure
Language for survival patterns you can already see but haven't been able to name
Design principles for rebuilding systems that don't require chronic depletion
Observable markers of organizational nervous system health and how to shift them
A new operating lens, not a model that sits on a shelf
In By Design, Dr. Katie Pritchett makes a case most leadership books won't: culture change fails not because of poor strategy, it fails because organizations have a nervous system.
Drawing on her own personal stories, qualitative research with over 100 senior leaders, two decades inside Fortune 500 companies and entrepreneurial cultures, and her work teaching at a top-ranked business school, Dr. Pritchett walks leaders through three phases: Recognize, Rewire and Rebuild the systems so sustained performance doesn't require chronic depletion.
This book gives you the language, the lens, and the design principles to lead differently. Starting now.
BE THE FIRST TO KNOW
Burnout isn’t a personal failure, it’s a system design flaw.
The Organizational Nervous System™ framework was developed through her original qualitative research with more than 100 senior leaders and her own long, humbling process of learning to interrupt the patterns she was studying.
About Dr. Pritchett
Dr. Katie Pritchett is an organizational consultant, executive educator at the University of Texas at Austin, speaker, and author with nearly two decades of experience inside technology, financial services and government organizations.
She teaches leaders that the missing link isn't strategy, it's biology.
